Building Your First List

Internet Marketing – Ensuring  Long Term Success

Julie talks today about IM success

A few years ago, when I was first introduced to marketing on the Web, I couldn’t figure out some of the numbers that the ‘Gurus’ claimed to be earning, $50,000 per month, $1,000,000 per year…etc.

Frankly I doubted the truth of these figures because I couldn’t see how they could be achieved month after month.  After all, there are only so many people interested in buying any product and some products have a natural shelf life, beyond which they’re no longer useful anyway.

And if a product’s selling for only $20.00, thinking about how many I’d have to sell to make even $10,000 a month – that would be 500 copies, each and every month – a lot!

What I didn’t understand then was the concept of Multiple Income Streams, (MISs).

The benefit of MISs is having more than one source of income – that much may be obvious, but how?

Well, for instance, it could mean something as simple as creating an ebook, which you sell – that would give you a single stream of income, but if you created an affiliate program which allowed others to sell that same ebook and keep 50% of the profits, the remaining 50% would be a second income stream for you.

Another way would be if you were to sell a product, again as an affiliate, any commission paid would be a single stream of income, but if you were to also sell a second product as an affiliate then that would in effect be a second stream of income too.

(A second string to your bow)!

If you take this concept further still and decide to sell 20 different products, then this would represent 20 different income streams.

One advantage of this strategy is that should any one of these products stop selling, then you’re still left with income streams from the other 19.  And of course there’s no limit to the number of different products you can sell.

This is what the Super Affiliates or Gurus were doing then and are still doing now.

They’re taking advantage of the concept of have multiple income streams.

That is precisely the way to secure your long term future on the Internet – Be fertile and abundant!

Another advantage of MISs is that should a particular product prove to be something less than the ‘surefire’ best seller you expected it to be, you’re not reliant on that single product to put food on your table or fuel in your Ferrari.

Should you decide that you have the talent to create your own products, the concept is the same.  If you produce two, three or more profitable products that are of interest to different markets, a downturn in one sector won’t leave you without an income.

I’ve been in this business long enough to know that there are no guarantees, but I also understand that both you and I can increase our chances of success in both the short term and the long by marketing multiple products in more than one marketplace.

We all have our failures, even the very top affiliates or Gurus but we’re all still here.

Some of the top well-known marketers have been around for a long time now and they’ve stayed profitable by being diverse in their product portfolio and maybe even their market sectors too.

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