Affiliate Marketing – Build A List First
Affiliate Marketing – Build A List First
When first becoming involved with affiliate marketing, a lot of budding entrepreneurs simply promote their favorite offer by advertising their affiliate link and sending visitors directly to the sales letter on the vendor’s website. If you’re lucky, you may get a few quick sales this way, but it’s not the best strategy. Using this practice, for all your promotional efforts, it’s not you who gets the greatest benefits. If the visitor doesn’t buy, that prospect is lost to you forever. On the other hand if the owner of the product you are promoting is any sort of marketer at all, they will have an opt-in list of some kind for visitors to join and whether or not the visitor buys on that occasion, they will get the opportunity to promote to that subscriber over and over again. Not just their own products but other people’s products as well. You may get the credit for a delayed buyer who comes through your link and the necessary cookies are in place, but you will get no credit for any of the other offers that the owner of the initial product chooses to promote to his subscribers. You need to be able to grab these visitors’ contact details yourself.
An average sales letter will get around 2% conversion on first viewing. This means that you are losing 98 out of every 100 people you send to the site. These visitors are lost to you but if they join the list on the vendor’s site he’ll be able to contact them in the future with a variety of offers. A great deal of your work and effort is therefore being spent to grow the list of the product owner . Not a good marketing strategy!
Hopefully you’re now persuaded that you need to build your own list. You might think this is more effort than you want to commit, but when you think about the alternative, you really have no choice if you’re serious about making any money online with affiliate marketing or indeed any other sort of marketing.
The easiest, quickest and most basic way to set up a list is using a squeeze page, the sole purpose of which is to capture a name and email address. However, a much better way is to set up a list at your blog. If your blog is set up correctly from an SEO point of view, you will get the added benefit of organic traffic sent from search engines when people search on your keywords. This is traffic which won’t come naturally to your squeeze page, however good it is.
Whichever avenue you choose, you will then be able to promote your list instead of your affiliate link. Your primary objective should be to build your own list, not somebody else’s. You can set up your opt-in list to redirect the new subscriber to a thank you page which includes your affiliate link. This way you get them on your list but you still get them to the affiliate product salespage.
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